If you use SEO properly on your site, it greatly affects your ranking and your site can get top rank in Google search result.
Here I have shared 22 best SEO tips which will help in increasing organic traffic of any blog or website.
What is SEO?
The full name of SEO is Search Engine Optimization. With its help, you can bring your blog to number 1 in Google and popular search engines.
The blog or website we see at the top of the search engine, it means that the SEO of that blog has been done very well.
SEO helps our blog to get the number #1 position in the search results. This is a process that puts your website on top of the SERPs and helps in increasing the number of visitors to your blog.
If your website opens at the top of the search results, the first thing users will click on is your site. Therefore, SEO plays a very important role in increasing organic traffic to your website.
So let's start…
SEO Tutorial in Hindi Step by Step Guide
First of all, you need to follow Basic SEO Tips for your site. Here I will tell you about some tools and plugins that will help you to get a good rank in search engines.
Set up Google Search Console
Google Search Console is a very powerful tool developed by Google. This tool is specially designed to see how your site is performing in Google.
It provides several features to track your site:
Search analytics
Submit a sitemap
Fix website errors
Messages from the Google search team
google index
а lot
Here is a guide – Google Search Console: Beginner's Guide
Setup Bing Webmaster Tools
Although it is not as popular as Google. But Bing is the best search engine after Google.
Bing comes with many features that are not available in Google Search Console such as built-in keyword research tool.
Setup Google Analytics
Google Analytics is the best tool to check site stats. This tool helps you find out what people are searching for on your site and what they like to read.
Apart from this, you can also check the bounce rate of your site.
Setup Yoast SEO (Only for WordPress users)
Yoast SEO is the most popular and best SEO plugin for WordPress blog. It comes with some important features.
You can change the title and meta description of the post.
You can add focus keywords for your article.
Can create XML Sitemaps.
Can edit .htaccess and robots.txt files.
Title and Meta description can be used for Taxonomies (category and tags).
These are some SEO tutorials which are applicable for every website.
Now let's see the main factor of this SEO Guide
1. Do Keyword Research
SEO completely depends on keyword research.
Simply put, Keyword Research is the first step of SEO. So it is very important that you should come to choose the right keywords.
Here I will show you how to do keyword research for SEO.
a. Use Google Suggest
Complete SEO Tutorial
This is the easiest and best way to get the best keywords. Just search keywords related to your topic in Google search box, it will start giving suggestions as per previous searches.
From here, choose a good keyword and use any of the best keyword research tools to find out its competition, monthly search, CPC, etc.
These keywords can be great for optimizing your article as it comes directly from Google search data.
b. Use Related Google Search
Complete SEO Tutorial
After searching in Google, you will see some related searches at the bottom of your search results that you can use as a keyword.
c. Using Google Keyword Planner
Complete SEO Tutorial
Google Keyword Planner is the best free keyword research tool developed by Google. You can use it for any topic. Using this, you can see the competition of keywords, monthly searches, CPC etc. Here is a Hide – Google Keyword Planner Kaise Use Kare
Always choose keywords with high searches and low competition for your content. Also your keyword should be long tail. Here is a guide – Long Tail Keywords Research Kaise Kare
d. Find Question Keywords
Question keywords make your content more attractive and help in getting high CTR.
These types of keywords are very useful for blog posts.
But how to find question keywords?
For this, you can use Answer The Public.
This tool is completely free and suggests keywords using Google and Bing search.
It has a very easy to use interface that comes with a unique proposition and stunning visualizations.
Answer-The-Public
2. Include Main Keyword in URL
URL helps the search engines to understand what your blog post is about and when we add our main keyword to the URL, the search engines can easily find out what the content is about.
This is the reason why you should add keywords to your URL.
Also, try to keep your URLs SEO friendly, short and meaningful. Here is a guide – SEO Friendly URL Kaise Banaye
3. Begin Your Title With Keywords
Adding keywords to the title is very important according to on-page optimization.
But how to connect it?
To rank well in search engines, add the keyword at the beginning of your title.
4. Use Main Keyword in 150 words
This step makes your content more targeted and SEO friendly. Therefore, use your keyword once within 150 words.
For example, in this post you can see that I have used the keyword “SEO Tutorial” in the first 150 words.
5. Use H1, H2 or H3 Tags correctly
H1 tags help to boost search ranking. But keep one thing in mind, do not fill your entire content with H1 tags.
Googler John Mueller explains about H2, H3 Tags
These heading tags in HTML help us to understand the structure of the page.
Hindi
These heading tags in HTML help to understand the structure of the page.
Although it is not related to the important Google Ranking Factor.
But when it comes to search engine optimization, every little thing can help in this.
6. Optimize Images
An image is equal to 1000 words.
And the worst part is that Google can't read the image. It reads the image based on the Alt tag of the image.
This is the reason why always name your images correctly. Apart from this, you should also pay attention to the Alt tag of the image. Here is a guide – How to Optimize Images for SEO
7. Avoid Keyword Stuffing
In the olden days, keyword stuffing was used to rank any page. But now Google has become very smart.
If you do keyword stuffing in your content, then Google will not rank your content.
Therefore, instead of using the same keywords repeatedly in your content, use LSI keywords and related keywords.
You can use LSIGraph.com to find the best LSI keywords.
8. Use External Links
External links make your content more useful. But one thing that should be kept in mind, the linking site should be trusted and reputable. Otherwise, your site may be penalized.
This SEO strategy shows Google that your content is trustworthy and well referenced.
9. Use Internal Links
Internal linking makes your content relevant to both search engines and users.
Internal linking makes your post informative. In addition, visitors spend more time on your site which lowers the bounce rate. Apart from this, Google considers your content as quality content.
10. Check Crawl Error
Sometimes it happens that Google is unable to crawl your page and shows Crawl error for that page. As a result, your page is not able to rank in Google.
To check for Crawl Errors, log in to Google Search Console, then click Coverage. Here you will be able to see the error URL of your site.
11. Inspect the URL
Many times it happens that Google does not crawl your page completely and as a result, your content may not rank well in Google.
This is the reason why use URL Inspection option in Google Search Console tool.
12. Make Your Website Mobile Friendly
More than half of the searches are done by mobile.
If your site is not mobile friendly, it will not rank well in Google. Google gives more value to mobile friendly sites and ranks well in search results.
To check whether your site is mobile-friendly or not, Google has also developed a mobile-friendly testing tool. Here is a guide – WordPress Website Mobile-Friendly Kaise Banaye
13. Fix Broken Links
Broken links greatly affect the user experience and your site ranking. So try to fix them as soon as possible.
And for that, you can use DrLinkCheck.com.
WordPress users can easily find and fix this using the Broken Link Checker plugin. Here is a guide – WordPress Me Broken Link Fix Kaise Kare
14. Move Your Website to HTTPS
If you use HTTPS (SSL certificate) on your site, it helps to boost your ranking.
Google announced in August 2014 – HTTPS as a ranking signal.
If you are running your site over HTTP, redirect it to HTTPS immediately. Here is a guide – WordPress Site Ko HTTP Se HTTPS Par Move Kaise Kare
But if you don't redirect from HTTP to HTTPS properly, it can affect your site ranking and traffic very badly.
Even in one night your site traffic can be zero.
15. Fix Website Loading Speed
If your site is very fast, it will rank well in Google. Here is a guide – 18 Ways WordPress Blog Ki Loading Speed Kaise Badhaye
Google gives more importance to fast loading site. This is the reason why Google has created the PageSpeed Insights Tool so that website owners and bloggers can find out the loading speed of their site.
Apart from this, you can use page Pingdom and GT Matrix tools to check your site speed.
Quick Tips to Fix Website Loading Speed
upgrade to PHP 7.2
Optimize your image size
Keep only useful plugins
Delete unwanted media
Minify CSS and JS Files
Use a good Cache plugin
Minimize Redirects
use a good web host
16. Build Powerful Backlinks
The process of building links is called backlinks. This is a very old Google ranking factor.
But backlinks should be from relevant and well ranked websites. Here is a guide – Website Ke Liye High-Quality Backlinks Kaise Banaye
If you create bad and low-quality backlinks for your site, it can hurt your ranking badly.
Also, do not buy backlinks for your site, otherwise, you may face a Google Penalty as such backlinks also include links to low quality and pornographic sites.
Quick Tips to Build Backlinks
Write Quality Content
Guest post on other top ranking blogs
Submit Your Site to Web Directories
Comment on top ranked blog
Use Discussion Platforms
17. Write Quality Content
If you do not write useful and informative blog posts for the visitors, then no one will like to visit your site and as a result you are storing garbage on your blog, nothing else.
Always try to write unique and quality content. Here is a guide – SEO Friendly Blog Post Kaise Likhe [Ultimate Guide]
18. Keep Content Length Right
Long content performs better in search engines than any short post.
If you write your blog short post, then your post should be at least 1000 words without any nonsense.
19. Meta Description
It plays an important role in increasing the Click Through Rate (CTR) on your content.However, Google generally allows writing a meta description of 300 characters.
If you are a WordPress user then you can write good meta descriptions using Yoast SEO.
20. Add Breadcrumb
Google states that
Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.
Hindi
Google Search uses Breadcrumb Markup to categorize information from the page in the search results.
In addition, Breadcrumb helps users know where they are on your site. In an article, I told you how to add breadcrumbs to the WordPress site.
21. Promote Article
After publishing the article, it is very important to promote it. If you don't do this you are making a big mistake.
This step is related to off page SEO.
Simply put, promoting your site is called off-page optimization.
The main reason for doing this is to attract the attention of users and search engines.
If you promote after publishing blog posts, then it helps in increasing your blog traffic.
However, Google generally allows writing a meta description of 300 characters.
If you are a WordPress user then you can write good meta descriptions using Yoast SEO.
20. Add Breadcrumb
Google states that
Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.
Hindi
Google Search uses Breadcrumb Markup to categorize information from the page in the search results.
In addition, Breadcrumb helps users know where they are on your site. In an article, I told you how to add breadcrumbs to the WordPress site.
21. Promote Article
After publishing the article, it is very important to promote it. If you don't do this you are making a big mistake.
This step is related to off page SEO.
Simply put, promoting your site is called off-page optimization.
The main reason for doing this is to attract the attention of users and search engines.
If you promote after publishing blog posts, then it helps in increasing your blog traffic.
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